8/6/2023 0 Comments Aesthetic highlights![]() ![]() Wildflowersįloral interpretations in logo design vary from easily recognizable to more abstract and imaginative representations. So without further ado, we're going to look at a few of the insights from this year's Logo Trend Report. Lean into them, and you'll find yourself more in tune with the present, regardless if you choose to move with the current or against it. So, whether or not you track trends, they shape the future. Rather, if you wish, you can stand on the shoulders of these emerging trends, or push them to the next iteration." "We’re not telling people to pick up these styles and run with them. Through analytics, intuition, good judgment, and 20 years of experience creating this report, we are able to isolate nuances and breakout directions that you can use to evolve your brand design forward," shares Gardner. Sure, we discuss it as part of a band's visual identity system, but for the most, we're covering packaging trends-not logos.īill Gardner, the founder of LogoLounge, has given The Dieline readers a first look into their 2023 Logo Trend Report. ![]() What we don't really dive into, however, is logos. Still, it's important to discern that current trends influence designers in the present and give us insight into the future of design. Understandably, many new-to-market designs were created in the past few years, and they're only coming to fruition now. As a global aesthetic leader, Merz will continue its efforts to create a healthy aesthetic culture and seek an opportunity to get far closer to consumers.While it's often enjoyable to hear the multitude of opinions that can come from a singular packaging design, what we often hear when we post our Trend Report is how people disagree with the idea of discussing "trends." Or something along the lines of how they don't follow trends.Īnd we get it-all of your designs are special little snowflakes. “Aesthetics is not just a field of chasing uniformed beauty, but a journey to find the best self. ![]() “I am pleased to deliver the value and mission of Merz directly via the “Confidence to Be” festival,” she said in her opening speech. Yoo Soo-yeon, CEO of Merz, expressed her willingness to further spread the company’s “Beauty Promise” campaign to the public as well as lead the shift in the social atmosphere beyond the aesthetic industry by virtue of these trends. The result shows that consumers believe true beauty lies in magnetism, not in well-formed features. Such trend is also visible in Merz’s 2020 analysis of more than 1 billion pieces of online community content. Patient demand may have become more complicated for medical teams, but it is a virtuous circle to increase patient satisfaction as it could derive the most optimized treatment strategy for individual patients during the consultation process. In the past, there were many cases based on the uniform standard including a specific person’s appearance but these days, patients consult diverse counsels based on their looks and individuality. The trend of aesthetic demand has changed a lot recently with the most prominent trend being personalized procedures according to the industry. Merz aimed to attract consumers in various ways to discover their own beauty as well as to create a social atmosphere of encouragement via the campaign. With the aim to spread the value of aesthetics more widely, Merz also ran an advertising campaign in August last year to find the beauty of who we truly are. Spurred to find true beauty and not concentrate on beauty standards, more than 100 domestic and foreign medical aesthetics experts attended to discuss the definition of beauty while various forums were organized to help healthcare professionals better identify consumers’ hidden needs. Meanwhile, Merz held the Merz Aesthetics Serendipity Journey symposium at the end of last year, aiming to redefine the value of beauty. Merz has put emphasis on the process of finding personal beauty to gain true self-confidence in this way. As one of its environmental, social, and corporate governance (ESG) activities, it launched the “Beautiful Promise” campaign in Korea in 2021. Merz is a global leader among aesthetic companies that has promoted the best services while seeking to improve the beauty care environment via various academic works. More than 20,000 consumers visited the site while enjoying finding their true beauty. The festival was comprised of four themes: Look Better Activity Feel Better Experience Live Better Lecture and Artist Performance. The festival was organized to directly convey the meaning of “Confidence To Be” to domestic consumers, which is a campaign that is underway around the globe. Merz Aesthetics showcased its promotional festival “Confidence To Be” at COEX in southern Seoul on May 13. Merz Aesthetics held the “Confidence To Be” festival at COEX, Seoul, on May 13. ![]()
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